why bother hiring someone? you could probably just do it all on your own… right?
Sure, you could google what’s going on and how to set up an ad campaign. Meta and Google both have a wonderful little “let us AI generate a whole campaign for you!” feature now. I’ve tested those - they’re not good. In fact, they’re pretty absurdly bad.
You have enough on your plate running your business. It’s not easy, and I’d never tell you that I could do what you do. So why not hire a partner who specializes in marketing?
The Ever-Changing Landscape
Think of digital marketing as a high-speed, ever-shifting highway. Without a guide, it's easy to get lost or fall behind. Search engines like Google are constantly updating their algorithms, social media platforms introduce new features and ad policies, and consumer behavior evolves with every passing year. What worked six months ago may not work today.
Algorithm Updates: Google's March 2024 Core Update, for example, heavily penalized sites with unoriginal content and focused on rewarding E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). A consultant's job is to not only know about these updates but to proactively adjust your strategy to keep you from losing traffic.
Platform Changes: Remember when Instagram was just for photos? Now it's reels, shopping, and more. A marketing partner stays on top of these changes, ensuring you're using each platform effectively and not wasting time or money on outdated tactics.
Why a Partner Is More Than Just a Service
A marketing partner isn't just someone who posts on social media for you. They are a strategic guide who brings a wealth of expertise and objective perspective to your business.
Access to Expertise: Instead of trying to become an SEO expert, a content strategist, a social media manager, and a PPC specialist all at once, you can hire a partner who already has years of specialized experience across all these channels. They know what tools to use and what strategies work.
Time and Money Savings: Hiring an in-house team is expensive, and trying to "do it yourself" often leads to costly mistakes and a poor return on investment. A consultant gives you access to a high level of expertise at a fraction of the cost, saving you from wasted ad spend and ineffective campaigns.
An Outside Perspective: When you're running a business, you're too close to see the full picture. A consultant provides a fresh, unbiased perspective on your brand, your audience, and your competition. They can identify opportunities you may have missed and create a strategy that's truly aligned with your business goals.